TruBenefits
Veterinarian Recommended Solutions is
dedicated to supporting the Veterinarian/Pet
Owner Client relationship. Developed by and
trusted by thousands of veterinarians for
over a decade, TruBenefits® nutraceuticals
are clinically backed and evidence based, so
veterinarians can feel confident in their
recommendations, and pet owners can feel
secure in their care.
As the Associate Creative Director, I
was responsible for concepting,
designing, and establishing the final
creative direction. I also created the
new packaging, identity, and required
guidelines for print. I led a small team
of Senior Designers for creating
additional print material, and also
worked with 3D animators in creating
custom video content and graphics for
OOH material.
Credits
Creative Direction
Pedro Peguero Jr.
Courtney Ryan
Gretchen
Mayer
Video + Motion
Preston Jessee
Sean Cullen
Design
Janice Chung
Pedro Peguero Jr.
Vee
Qian
Copywriting
Kris Onash
Industry
Animal Health
Fun facts
✲ Recieved widespread acclaim from clients and senior stakeholders
✲ A redefining launch to their portfolio, establishing a new look and feel that was also brought to masterbrand level
✲ A major win in a brand new category for the agency, expanding our capabilities and offerings at a business level
