TruBenefits

Creative Direction‍
Pedro Peguero Jr.
Gretchen Mayer
Courtney Ryan

Video + Motion
Preston Jessee
Sean Cullen

Design
Janice Chung
Pedro Peguero Jr.
Vee Qian

Copywriting
Kris Onash

Industry
Animal Health

Veterinarian Recommended Solutions is dedicated to supporting the Veterinarian/Pet Owner Client relationship. Developed by and trusted by thousands of veterinarians for over a decade, TruBenefits® nutraceuticals are clinically backed and evidence based, so veterinarians can feel confident in their recommendations, and pet owners can feel secure in their care.

As the Associate Creative Director, I was responsible for concepting, designing, and establishing the final creative direction. I also created the new packaging, identity, and required guidelines for print. I led a small team of Senior Designers for creating additional print material, and also worked with 3D animators in creating custom video content and graphics for OOH material.

Epilogue

✲ Recieved widespread acclaim from clients and senior stakeholders
✲ A redefining launch to their portfolio, establishing a new look and feel that was also brought to masterbrand level
✲ A major win in a brand new category for the agency, expanding our capabilities and offerings at a business level
View more work ☞

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