TruBenefits

Creative Direction
Pedro Peguero Jr.
Gretchen Mayer
Courtney Ryan

Video + Motion
Preston Jessee
Sean Cullen

Design
Janice Chung
Pedro Peguero Jr.
Vee Qian

Copywriting
Kris Onash

Industry
Animal Health

Veterinarian Recommended Solutions is dedicated to supporting the Veterinarian/Pet Owner Client relationship. Developed by and trusted by thousands of veterinarians for over a decade, TruBenefits® nutraceuticals are clinically backed and evidence based, so veterinarians can feel confident in their recommendations, and pet owners can feel secure in their care.

As the Associate Creative Director, I was responsible for concepting, designing, and establishing the final creative direction. I also created the new packaging, identity, and required guidelines for print. I led a small team of Senior Designers for creating additional print material, and also worked with 3D animators in creating custom video content and graphics for OOH material.

Epilogue

Recieved widespread acclaim from clients and senior stakeholders
A redefining launch to their portfolio, establishing a new look and feel that was also brought to masterbrand level
A major win in a brand new category for the agency, expanding our capabilities and offerings at a business level