Epilogue
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Stryker
Creative Direction + Design
Pedro Peguero Jr.
Photography
Overneath
Strategy
Ann Jonas
Brian Wrenson
Copywriting
Ann Jonas
Director
Drew Raklovits
Producer
Emma France
Sarag Kutchinski
Industry
Medical
Stryker is a leading medical technology
company specializing in products and
services across medical, surgical,
neurotechnology, and orthopedic sectors. In
the personal protective equipment (PPE)
space, they provide advanced solutions
designed to enhance safety, comfort, and
efficiency for healthcare professionals.
Steri-Shield 8 (SS8) is their
next-generation personal protection
helmet that is Made for You. I was the
creative lead for the product launch,
creating the winning concept and
responsible for bringing it to life from
start to finish. This involved working
closely with strategy, production,
preparing and organizing the photoshoot,
post-production/retouching, and
designing all of the assets needed for
launch over a year long period.
