Pumpfit
Art Direction + Design
Pedro Peguero Jr.
Industry
Fitness
Built around robotics and personal fitness,
Pumpfit aims to be a lead distributor of
robotic centric fitness equipment.
I created an identity based around tech
and adding more humanity to the fitness
category entirely. This includes a look
and feel that is warm and future
forward, paired with photography that
focuses on the comfort of working out at
home.
