One World Observatory

Creative Direction‍
Lisa Chernin

Art Direction
Angelo Alcasabas
Chris Troiano
Pedro Peguero Jr.

Motion
Pedro Peguero Jr.

Copywriting
Sarah Gooding
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Strategy
Mike Hernandez

Industry
Hospitality

One World Trade Center is one of the tallest buildings in the world. Sitting at 1,776 feet tall, I was involved in the rebranding of One World Observatory, with a focus on highlighting luxury and new amenities. Part of the rebranding included motion design and other OOH collateral.
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As the Art Director, I was involved in the production of digital and print pieces over the multi-year long relationship. This also included animated content for social and OOH.

Epilogue

✲ Upon the reopening of the observatory, the rebrand was well received among their target audience
✲ Initial rebrand formed a multi-year relationship, spanning across 3 years
✲ Absolutely did not cure my fear of extreme heights
View more work ☞

You unfortunately have reached the inevitable end.

This site is crafted with love, trial, and error. Every update takes place in a NYC public library or spending late nights in my Brooklyn apartment.

Say holá

pedro@peguerojr.com
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Where I yap
pedropeguerojr.bsky.social

 Where I snap
 @pedropeguerojr

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