Johnson
& Johnson Vision
Clear Vision For You is the ultimate
resource in education, treatment options,
and community when it comes to your vision.
We were tasked with creating a brand
identity and name for Johnson &
Johnson's resource for treating
cataracts and increasing awareness.
As the Art Director, I was responsible
for creating the new identity, designing
the guidelines, working with our web
partners in creating the website, and
providing direction to our team in
digital and print assets for
launch.
Credits
Creative Direction
Alene Jackson
Art Direction
Pedro Peguero Jr.
Design
Vee Qian
Pedro Peguero Jr.
Strategy
Ann Jonas
Web Development
Wilton Creative
Industry
Pharmaceutical
Fun facts
✲ Evolved into a brand that houses all of Johnson & Johnson Vision's consumer facing products
✲ Surgeons used the site to guide patients in making informed treatment choices
✲ Raised awareness of TECNIS IOL options, providing easier access to cataract treatment information
