Johnson & Johnson Vision

Creative Direction‍
Alene Jackson

Art Direction
Pedro Peguero Jr.

Design
Vee Qian
Pedro Peguero Jr.

Strategy
Ann Jonas

Web Development
Wilton Creative

Industry
Pharmaceutical

Clear Vision For You is the ultimate resource in education, treatment options, and community when it comes to your vision. We were tasked with creating a brand identity and name for Johnson & Johnson's resource for treating cataracts and increasing awareness.

As the Art Director, I was responsible for creating the new identity, designing the guidelines, working with our web partners in creating the website, and providing direction to our team in digital and print assets for launch.

Epilogue

✲ Evolved into a brand that houses all of Johnson & Johnson Vision's consumer facing products
✲ Surgeons used the site to guide patients in making informed treatment choices
✲ Raised awareness of TECNIS IOL options, providing easier access to cataract treatment information
View more work ☞

You unfortunately have reached the inevitable end.

This site is crafted with love, trial, and error. Every update takes place in a NYC public library or spending late nights in my Brooklyn apartment.

Say holá

pedro@peguerojr.com
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