Chase

Creative Direction‍
Christopher Kokinos
Daniel Jones

Art Direction‍
Pedro Peguero Jr.
Jai Ricardo

Photography‍
Willie Petersen

Video
Lumenati

Producer
Cameron Grimes

Copywriting
Courtney Ryan
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Strategy
Sofia Ortiz

Talent
1964

Wardrobe Stylist
Tiffani M. Williams

Industry
Finance

For this initiative, Chase wanted to create a campaign that resonated with the LGBTQ+ audience, signaling the Chase Freedom card as an ally to all its cardmembers. While Chase is very active within the LGBTQ+ community, no consumer-facing product of theirs had ever been specifically marketed to a queer audience. This was a chance for Chase to take a stand to generate greater brand awareness which previously fell on the side of corporate comms vs. consumer product.
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As the Art Director, I worked alongside our creative and strategy directors in shaping a campaign that expressed our "Freedom to Be" platform.  I worked on both pre and post-production material, and also led production in social media assets, animation storyboards, and web.