American Express Travel

Creative Direction
Lisa Chernin
Todd Alexander
‍
Art Direction
Angelo Alcasabas

Design + Production
Vee Qian
Pedro Peguero Jr.
Taylor Pavacich

Strategy
Courtney Ryan
Mira Elzanaty

Industry‍
Travel

One of the biggest industries affected by COVID-19 was travel. American Express asked us to come up with strategy and creative during this period, entirely shifting their tone and creative approach to encourage their card members to travel safely and responsibly.

Over a 16 month period as a designer, I was involved in creating and producing digital and print assets, sourcing and retouching a new image library that was COVID-19 friendly, and establishing creative guidelines that highlighted this shift.