ACUVUE®
ACUVUE is one of the worlds leading brands
of contact lenses, and they needed a
campaign and strategy to launch their most
advanced contact lens to both consumers and
eye-care professionals. I was the Art
Director responsible for ideating creative
concepts and leading the project from start
to finish with the chosen direction over a
consecutive 7-month period.
As the Art Director, I led the team in
establishing the look and feel, creative
guidelines, asset production, directing
our VFX artist, quality control, and
working with Johnson & Johnson’s
in-house web team to design and deliver
a web experience for both consumer and
eye-care professionals. I also had a
more hands-on role during production by
producing and delivering final key art
and assets for sales and OOH events in
both print and digital formats.
Credits
Fun facts
✲ Demand exceeded supply upon launch in the US and EU, far surpassing initial forecasts
✲ Beat expectations of eye care professionals interest during the pre-launch event
✲ Only person in my family without glasses, although I am past due for an eye exam
