Personal Project

Objective: Print Design

About: In order to raise awareness, I designed a pair of social cause posters based on internet censorship. Internet censorship is a real thing, and many people fear that more strict policies regarding net neutrality and our freedom to roam the net is in jeopardy. 


Creative Process

Awareness

When you ask someone what social cause they are interested in, most of the time they will mention a topic related to animals, global warming, or politics. For me, I value privacy. When you look at super nations around the globe, a country like China is notorious for their firewall in which they censor what the people can and can not see. To many, the concept of privacy in a digital space is still fairly new. Many people don't really think about it until someone hacks their Facebook or doesn't tell them the Wi-Fi password. Internet censorship can come in all shapes and forms. Whether that's restricting websites or allowing ISP's (Internet service providers) to use your data willingly for their corporate interest, internet censorship is taking place in the United States. 

Imagery

I shot my own photography for one of the posters. I wanted to confuse the viewer, and make the imagery somewhat foreign (hence the reason I shot in black and white) since many don't understand what it is like to be censored in the form of a computer monitor. The addition of sticky notes stuck on the monitor made this possible. I shot several photographs, and the lighting and angle was important because the monitor may be mistaken as a small TV. Below are several shots I took before finalizing them in Photoshop and Illustrator. Adding a disconnected Wi-Fi symbol to the monitor in the final work was the finishing touch. 

Typography

I wanted to keep one of the posters somewhat old school, while the other would be more modern. My inspiration for the typography came from old Apple advertisements shown in 1980's and 1990's. The serif typefaces and limited color palette made the advertisements unique and gave off a retro feel. As for the other poster, the copy of "ERROR 404" needed to be bold and distinct enough that it would be legible even if it was printed on a handout. We all know how it feels when we go to an empty page on a website, and I wanted to accomplish the same feeling when you looked at this poster. The addition of blurring out the "INTERNET" was vital, as it perfectly translated the feeling of being censored. 

Swatches

Choosing a color that would compliment the black and white imagery was the creative goal. Photoshopping the sticky notes yellow not only allowed the poster to give off a retro vibe, but it also demonstrated a feeling of caution. Police tape and yield signs are yellow for a reason due to the nature of our eyes and how we react to the color. This would allow the viewer to feel unwelcomed or to proceed with caution. As for the "Save The Internet" text, the official logotype is orange, so I kept it as is when designing the second poster.

Final